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Here are top five things to look for in a Search Engine Position program as well as Search Engine Optimization:
1. SE Optimization (SEO) – The pages on your site are checked for the
percentage of keywords you want to target, and the quality of the
content on the page. Your SEO consultant should make recommendations
regarding your site content to improve it in the eye of the Search
Engines.
Key search engines like MSN and AOL Search still rely on metatags or
html code that include keywords related to your site. A good SEO
optimization of your metatags can mean the difference of a #40 ranking
vs. a Top 20 ranking.
2. Pay per click (PPC) – PPC search engines like Overture (formerly
Goto.com) and Findwhat can get you targeted, fast traffic while you are
patiently watching the other search engines to rank your site.
Recently, Overture’s top 3 keywords results show up at the top of
searches on Yahoo! above the Yahoo! paid sites. For some keywords,
paying for a top 3 position can be very expensive, but with careful
research you can find some keywords available for 5 cents per click.
3. Regular monitoring – You should get an initial report in 4-6 weeks
and then preferably a monthly report. Your SEO consultant should
provide ideas on achieving better rankings for keywords that are not
doing as well as you’d like to see. While a Top 10 ranking is the
ideal, some Top 20 rankings are realistic.
4. Inclusion in select pay for inclusion SE indexes and directories –
Inclusions in fee based can be useful if you want to target specific
search engines or directories like Looksmart and Yahoo! Depending on
your budget, you may want to purchase inclusion right away or hold off
until the other Search Engines pick you up first. Your SEO consultant
should provide the option to help you get into fee-based inclusions,
and be able to explain the benefits and differences of each one.
5. Submission to key SE directories – To rank well on Google and in
turn, Yahoo! web pages, you need to be listed in the Open Directory
Project directory. Directories like ODP are human edited and depending
on the category, it can take from 3 weeks to 2 months to get accepted.
Thats to Jim Lisi for this article at:
EzRankings.com
Horaayy..there are 8 comment(s) for me so far ;)
Monitoring is a big part of the procedure, as one needs to assess if the SEO changes that are provided are effecting results. Being reasonable about the changes that are coming up is vital, as one can’t expect changes to come out in a fashion that is linear with respect to time.
Useful information. Thanks.
Submitting to various search engine is still my best approach in SEO as well as link building campaign
Actually submitting to search engines is not the best one of the SEO. Because today every webmaster aware of that only one search engine is important that Google. The most important thing is unique content and backlinks for me. Thank you for this useful post.
I wouldn’t say that Google is the only important search engine.
If there’s less competition in Yahoo and MSN then you can achieve good results in them. You may also get better converting traffic as MSN is used by less internet savvy people. They are more likely to buy products from your site.
Nice, keep posting such stuff in the future as well. We will be looking at you.
Thanks
Great post, very informative. I think a lot of people will find this very useful.
Hi,
What a article.
Thanks for the suggestions.